Finally, we’re getting some demographic reports on the Non-Profit Tech Blog user. Quantcast’s verdict?
You’re a white male, definitely finished college, in mid-career or nearing retirement age, your household income is over 100k a year, and you probably don’t have kids. Ok, that profile may not fit you but that’s what Quantcast is saying. Strangely enough, that profile is very similar to Beth’s Blog as well. And the Blackbaud User Society as well as Zen and the Art of Nonprofit Technology skew the same way as well.
It seems about right to me. At least, when I go to the NTC most people have three or four of those characteristics. Of course, those charts only show the percentage skews of the user demographics I attract. It’s not giving me hard numbers to play with so I can’t really say with any authority what the average reader is like but that’s probably right for the general nptech reader and contributor.
I think if anything, it shows that we have a long way to go towards increasing racial and gender diversity in the ranks of nptech practitioners. That’s why I’ve been such a big fan of the Technology Service Corps program that’s run by NPower NY. I’d also like to see more people with varied socioeconomic backgrounds in the sector as well. Ideally, I’d love to see programmers come from the communities that we serve with technology. Long-term, it’s a better deal for everyone.