Comments on: Towards a New Kind of Nonprofit Website, Part I http://www.nonprofittechblog.org/towards-a-new-kind-of-nonprofit-website-part-i Confessions of a Non-Profit Executive Director Sat, 13 Mar 2010 11:46:18 -0500 http://wordpress.org/?v=abc hourly 1 By: Website Flipping 101 Video Course Internet Marketing | Internet Marketing Ideas http://www.nonprofittechblog.org/towards-a-new-kind-of-nonprofit-website-part-i/comment-page-1#comment-100507 Website Flipping 101 Video Course Internet Marketing | Internet Marketing Ideas Thu, 09 Jul 2009 04:12:55 +0000 http://www.nonprofittechblog.org/?p=3857#comment-100507 [...] Online Strategy Suggestions for Nonprofits | Non-Profit Tech Blog [...] [...] Online Strategy Suggestions for Nonprofits | Non-Profit Tech Blog [...]

]]> By: Towards a New Kind of Nonprofit Website, Part II | Non-Profit Tech Blog http://www.nonprofittechblog.org/towards-a-new-kind-of-nonprofit-website-part-i/comment-page-1#comment-100456 Towards a New Kind of Nonprofit Website, Part II | Non-Profit Tech Blog Wed, 24 Jun 2009 19:49:37 +0000 http://www.nonprofittechblog.org/?p=3857#comment-100456 [...] read about my operational plan and theorems in Part I of this series. Here’s why I chose Drupal to carry out the Asian Pacific Americans for Progress website [...] [...] read about my operational plan and theorems in Part I of this series. Here’s why I chose Drupal to carry out the Asian Pacific Americans for Progress website [...]

]]> By: Allan Benamer http://www.nonprofittechblog.org/towards-a-new-kind-of-nonprofit-website-part-i/comment-page-1#comment-100447 Allan Benamer Tue, 23 Jun 2009 04:24:38 +0000 http://www.nonprofittechblog.org/?p=3857#comment-100447 Aww, you want all my secrets? OK, here is yet another one. Google drives people to /tag pages. I don't know why. Do a quick search on "Sandra Otaka" in Google. Notice that APAP has a search result there. However, it's the search result for a page in the /tag directory. What IS interesting is that I seem to have not set up auto-fill for meta keywords on these pages. It could be the TITLE of the page has Sandra Otaka in it but then again so does every other page in the search result set. Slightly over 10% of APAP's traffic on "sandra otaka" or "otaka" has come from that /tag URL. Overall, 4.89% of the last month's traffic for APAP was on these pages. It's definitely a good reason to keep them around. It's on my list of to-dos to also enhance these taxonomy pages so that they're built out further. My guess is that the old idea that Google likes in-depth pages with lots of content on it has been confirmed again. Notice that HuffPo has the same model with its "Big Pages" feature. Aww, you want all my secrets? OK, here is yet another one. Google drives people to /tag pages. I don't know why. Do a quick search on "Sandra Otaka" in Google. Notice that APAP has a search result there. However, it's the search result for a page in the /tag directory. What IS interesting is that I seem to have not set up auto-fill for meta keywords on these pages. It could be the TITLE of the page has Sandra Otaka in it but then again so does every other page in the search result set. Slightly over 10% of APAP's traffic on "sandra otaka" or "otaka" has come from that /tag URL. Overall, 4.89% of the last month's traffic for APAP was on these pages. It's definitely a good reason to keep them around.

It's on my list of to-dos to also enhance these taxonomy pages so that they're built out further. My guess is that the old idea that Google likes in-depth pages with lots of content on it has been confirmed again. Notice that HuffPo has the same model with its "Big Pages" feature.

]]> By: Allan Benamer http://www.nonprofittechblog.org/towards-a-new-kind-of-nonprofit-website-part-i/comment-page-1#comment-100446 Allan Benamer Mon, 22 Jun 2009 22:04:19 +0000 http://www.nonprofittechblog.org/?p=3857#comment-100446 Aww, you want all my secrets? OK, here is yet another one. Google drives people to /tag pages. I don't know why. Do a quick search on "Sandra Otaka" in Google. Notice that APAP has a search result there. However, it's the search result for a page in the /tag directory. What IS interesting is that I seem to have not set up auto-fill for meta keywords on these pages. It could be the TITLE of the page has Sandra Otaka in it but then again so does every other page in the search result set. Slightly over 10% of APAP's traffic has come from that /tag URL. It's on my list of to-dos to also enhance these taxonomy pages so that they're built out further. My guess is that the old idea that Google likes in-depth pages with lots of content on it has been confirmed again. Notice that HuffPo has the same model with its "Big Pages" feature. Aww, you want all my secrets? OK, here is yet another one. Google drives people to /tag pages. I don't know why. Do a quick search on "Sandra Otaka" in Google. Notice that APAP has a search result there. However, it's the search result for a page in the /tag directory. What IS interesting is that I seem to have not set up auto-fill for meta keywords on these pages. It could be the TITLE of the page has Sandra Otaka in it but then again so does every other page in the search result set. Slightly over 10% of APAP's traffic has come from that /tag URL.

It's on my list of to-dos to also enhance these taxonomy pages so that they're built out further. My guess is that the old idea that Google likes in-depth pages with lots of content on it has been confirmed again. Notice that HuffPo has the same model with its "Big Pages" feature.

]]> By: Jon Stahl http://www.nonprofittechblog.org/towards-a-new-kind-of-nonprofit-website-part-i/comment-page-1#comment-100444 Jon Stahl Mon, 22 Jun 2009 21:47:39 +0000 http://www.nonprofittechblog.org/?p=3857#comment-100444 Allan- Great post! One question, though: can you be more specific about your assertion that "Tags are one of the ways Google tries to understand your blog entries and pages on your site." It is well known that Google ignores <META KEYWORDS="blah">-style "tagging" -- I assume that's not what you're referring to. Is there some other tagging microformat that Google has been documented to consider? Allan-

Great post! One question, though: can you be more specific about your assertion that "Tags are one of the ways Google tries to understand your blog entries and pages on your site." It is well known that Google ignores <META KEYWORDS="blah">-style "tagging" — I assume that's not what you're referring to. Is there some other tagging microformat that Google has been documented to consider?

]]> By: Allan Benamer http://www.nonprofittechblog.org/towards-a-new-kind-of-nonprofit-website-part-i/comment-page-1#comment-100440 Allan Benamer Mon, 22 Jun 2009 02:11:15 +0000 http://www.nonprofittechblog.org/?p=3857#comment-100440 Sorry Tammy, you're gonna have to back your words up with a bit more than that. It sounds like you're pitching yet another marketing tool given to nonprofits with very little metrics behind it. That's NOT what nonprofits need right now. Sorry Tammy, you're gonna have to back your words up with a bit more than that. It sounds like you're pitching yet another marketing tool given to nonprofits with very little metrics behind it. That's NOT what nonprofits need right now.

]]> By: Tammy http://www.nonprofittechblog.org/towards-a-new-kind-of-nonprofit-website-part-i/comment-page-1#comment-100439 Tammy Mon, 22 Jun 2009 01:46:20 +0000 http://www.nonprofittechblog.org/?p=3857#comment-100439 Very interesting post, indeed. What if I told you that I've got a way for nonprofits to add to their bottom line passively and on a regular basis with their already existing database and/or traffic? If you're interested in learning how, please drop me an email. Very interesting post, indeed. What if I told you that I've got a way for nonprofits to add to their bottom line passively and on a regular basis with their already existing database and/or traffic? If you're interested in learning how, please drop me an email.

]]> By: Allan Benamer http://www.nonprofittechblog.org/towards-a-new-kind-of-nonprofit-website-part-i/comment-page-1#comment-100437 Allan Benamer Sun, 21 Jun 2009 17:01:16 +0000 http://www.nonprofittechblog.org/?p=3857#comment-100437 Thanks, I should probably address further the management challenges inherent in this approach. The only real carrot that I can give to managers is that it has worked twice in the last year for me. And with luck, I'll be doing it again for more nonprofits. The nptech blogosphere has been struggling with this for years and I think I've finally cracked the difficult nut of a consistently repeatable online strategy for tiny nonprofits with no budget. Next step is to do this for a larger nonprofit and see if it works. I'm willing to bet that it does. Thanks, I should probably address further the management challenges inherent in this approach. The only real carrot that I can give to managers is that it has worked twice in the last year for me. And with luck, I'll be doing it again for more nonprofits. The nptech blogosphere has been struggling with this for years and I think I've finally cracked the difficult nut of a consistently repeatable online strategy for tiny nonprofits with no budget. Next step is to do this for a larger nonprofit and see if it works. I'm willing to bet that it does.

]]> By: Oscar http://www.nonprofittechblog.org/towards-a-new-kind-of-nonprofit-website-part-i/comment-page-1#comment-100433 Oscar Sun, 21 Jun 2009 04:15:07 +0000 http://www.nonprofittechblog.org/?p=3857#comment-100433 fascinating insights - it must take the right npo leaders to buy in though, so its easier with newer and smaller organizations. fascinating insights – it must take the right npo leaders to buy in though, so its easier with newer and smaller organizations.

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