I use Quantcast a lot to figure out who is getting more buzz and who is not. I use it more than Alexa because Quantcast allows for sites to participate in the counting by adding Quantcast’s Javascript to their site. Those of you who have websites on this list but think your visitor count is under-reported, please add Quantcast’s Javascript to your site. I already have and the traffic report is available for viewing. I’ve used it for several months and it’s close enough to Google Analytics’ reports that we can all get a better view of nonprofit and philanthropy traffic if everyone used it.
The statistics below were gathered from Quantcast as of September 5th, 2007.
Philanthropy and Non-Profit Top 25 for September 2007
| Site | Uniques/Month | Rank |
|---|---|---|
| cancer.org | 760,128 | 2,096 |
| aspca.org | 342,314 | 5,255 |
| aclu.org | 246,967 | 7,495 |
| marchofdimes.com | 203,585 | 9,091 |
| charitynavigator.org | 99,668 | 18,691 |
| greenpeace.org | 94,945 | 19,568 |
| amnesty.org | 91,064 | 20,381 |
| guidestar.org | 88,671 | 20,915 |
| kiva.org | 42,171 | 41,778 |
| philanthropy.com | 40,197 | 43,600 |
| donorschoose.org | 23,676 | 69,453 |
| modestneeds.org | 22,039 | 73,964 |
| globalgiving.com | 18,157 | 87,120 |
| theirc.org | 17,651 | 89,071 |
| fordfound.org | 13,047 | 115,042 |
| chipin.com | 7,643 | 24,251 |
| changingthepresent.org | 5,951 | 221,707 |
| nonprofittechblog.org | 3,224 | 451,208 |
| change.org | 2,446 | 465,107 |
| nten.org | < 2,000 | 740,568 |
| beth.typepad.com | < 2,000 | 1,679,026 |
| glowfish.com | < 2,000 | 4,971,688 |
| postcards.typepad.com | < 2,000 | 5,235,367 |
| theagitator.net | < 2,000 | 6,258,941 |
| tacticalphilanthropy.com | < 2,000 | 7,913,145 |
Uniques/Month means Unique Visitors Per Month. As you can see, the big nonprofits head the list but you can see the three oldest online microcharities really doing well. Check out Kiva, ModestNeeds and DonorsChoose. They’re doing well after a few years of operation.
The purpose of showing this table is to encourage as much transparency as possible in our sector. In this case, the effort to actually make your site stats publicly available is minimal but it would really help bloggers like me to understand where people are visiting and whose marketing efforts are really improving their web presence. Generally speaking, estimated stats are lower than the real traffic stats but the purpose here is to get you to release your site statistics publicly. For now, only my site and chipin.com are using actual traffic statistics on this list. It’s my hope that everyone else starts implementing publicly viewable statistics. And don’t forget to check the demographics for sites on the list… It’s VERY interesting.
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