I compiled this list using the same methodology I used for my October 2007 list. Unfortunately, I still can’t compile a list of nonprofits outside the US. Quantcast and compete.com don’t do a good job of checking out international sites so I’m still limited by their inability to go outside US borders. Check out the list after the jump…
| Site URL | Monthly Traffic (in millions) | % Change (if available) | Organization | Status |
|---|---|---|---|---|
| wikipedia.org | 67.5 | 67% | Wikimedia Foundation, Inc. | 501c3 |
| pbs.org | 9.745 | 209% | Public Broadcasting Service | 501c3 |
| wikimedia.org | 8.085 | 114% | Wikimedia Foundation, Inc. | 501c3 |
| npr.org | 7.8 | 410% | National Public Radio, Inc. | 501c3 |
| pbskids.org | 3.65 | 22% | Public Broadcasting Service | 501c3 |
| consumerreports.org | 3.65 | 15% | Consumers Union of United States, Inc. | 501c3 |
| thinkquest.org | 3.465 | 74% | Oracle Education Foundation | 501c3 |
| ap.org | 3.01 | Associated Press | 501c3 | |
| aarp.org | 2.755 | 168% | AARP | 501c4 |
| kidshealth.org | 2.695 | 137% | Nemours Foundation | 501c3 |
| archive.org | 2.495 | 158% | Internet Archive | 501c3 Private Operating Foundation |
| medhelp.org | 2.43 | Medhelp International, Inc. | 501c3 | |
| caringbridge.org | 2.31 | 218% | CaringBridge | 501c3 |
| moveon.org | 1.845 | MoveOn | 501c3 | |
| bbb.org | 1.645 | 102% | Council of Better Business Bureaus | 501c6 |
| wiktionary.org | 1.56 | 240% | Wikimedia Foundation, Inc. | 501c3 |
| kaiserpermanente.org | 1.455 | 133% | Kaiser Foundation Health Plan Inc | 501c3 |
| lds.org | 1.405 | 113% | Wikimedia Foundation, Inc. | 501c3 |
| familydoctor.org | 1.28 | American Academy of Family Physicians? | 501c3 | |
| cpmsglife.org | 1.165 | Connection Pointe Christian Church of Brownburg Inc | 501c3 | |
| americanheart.org | 1.145 | 8% | American Heart Association | 501c3 |
| hsus.org | 1.08 | Humane Society of the United States | 501c3 | |
| akc.org | 1 | 8% | American Kennel Club 501c4 | 501c4 |
| newsbusters.org | 0.905 | Media Research Center, Inc. | 501c3 | |
| globalsecurity.org | 0.84 | globalsecurity.org | 501c3 |
I didn’t think a lot would change between now and the last list but boy was I wrong, especially in the lower half of the list. It’s interesting to know that a lot of new sites came on. Let’s welcome them.
Who’s in?
- ap.org
- medhelp.org
- familydoctor.org
- cpmsglife.org
- hsus.org
- newsbusters.org
- globalsecurity.org
However, not everybody could keep up with the torrid pace of the Web despite their efforts. Who’s out?
- worldcat.org
- alternet.org
- mayoclinic.org
- cancer.org
- redcross.org
- wikibooks.org
- volunteermatch.org
One note: Associated Press probably should have been included in the 2007 survey but for some reason, I didn’t.
I think a lot of the sites that dropped off simply hit their plateaus as they have built in audiences and probably have reached high saturation levels with them. The major disappointment here is redcross.org. I don’t think they have a plateau really. It’s a possibility that we’ll see them on the list again and it may be a case that their traffic is disaster driven.
Average traffic for all sites was 5.4 million visitors per month but that’s a high figure because Wikipedia so clearly bolsters those numbers. Median traffic was at a more reasonable 2.31 million visitors a month. Together these 25 sites gets 135 million visitors a month for an astounding 78% growth rate over last year. Wow!
The biggest mover was NPR. My guess is that this year’s election coverage helped them a lot. The site that’s really impressed me is cpmsglife.org as they seem to have come out of nowhere. Take a look at the Quantcast site traffic for them. I’d love to get a spike like that. I’m a little circumspect about it and would like to dig into that a little bit. I don’t know of any traffic building strategy for a site like theirs that could go from 0 to 1.5 million visitors a month without a major media push and links to other sites.
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