Scientific American announces the launch of malariaengage.org, a new social networking site devoted to stopping the spread of malaria. The founder is Tom Hadfield, who sold his previous online property, soccer.net for $40 million at the tender age of 17.
The site encourages people to donate $10 or more to help support seven different research projects in Tanzania, such as developing plants like lemongrass to repel mosquitoes. But Hadfield sees MalariaEngage.org as more than a fundraising tool.
“MalariaEngage.org increases the return on investment of donors by connecting them directly with researchers working on malaria prevention treatment,” said Hadfield.
“It’s about more than about giving money — it’s about creating connections. By encouraging individual participation and involvement, we will create international communities of common interest. This is the essence of social networking.”
What’s really interesting is that Zazengo.com is actually behind malariaengage.org. Zazengo.com has finally launched as well and seems to be a Ning-like white label social networking tool for causes and nonprofits.