Sigh, I must be the PR person’s bane. I overlooked Kintera’s announcement yesterday and it seems that Kintera already replicated some of the chipin.com functionality. Kintera PR people, if you’re out there, please send me the press releases directly so I don’t have to rely on FeedDemon to do it for me. It even comes complete with the obligatory MySpace and Facebook name dropping that appeared in the GetActive release today.
Kintera Inc. (NASDAQ:KNTA) today announced the immediate availability of gadgets designed to leverage constituents’ nonprofit fundraising involvement on social networking pages, such as MySpace, Facebook or blogs. The initial gadgets launch marks a broader Kintera initiative to enable nonprofit organizations to leverage the power of their constituents’ social networks for fundraising and engagement efforts.
I think both the Kintera and GetActive announcements complete the round of announcements started off by Convio when Convio announced a donation widget as well. So we’ve got four heavies, Kintera, GetActive, Convio and Network for Good all in ChipIn’s space. Yet, from what I’ve seen, ChipIn has the most usage and Network for Good is the 800 lb. gorilla in the room since they too don’t need a CRM to use their service. And NfG has got a huge number of contacts with other nonprofits so they can probably exploit that in the long run.

