I interviewed Greg McHale yesterday. good2gether is a fairly novel concept in that it tries to marry newspaper web sites with nonprofits by providing context-sensitive links to nonprofits from related news stories. So if you’re reading about homelessness, a special section would open up that would point to different nonprofits that deal with homelessness in the area that that newspaper serves you are located while you are reading the story..
I came away from the interview thinking that good2gether should at least be tried by nonprofits. After all, it’s free traffic and free to join. As you listen to the podcast, listen closely around 16:15 as it discusses the only “fee” that a nonprofit would encounter should a nonprofit decide to put up their own sponsorship links using their good2gether links. I don’t think this is much of a problem for most nonprofits and indeed, it should make nonprofits consider their sponsorships more strategically.
Download the audio as an MP3 file
UPDATE (5/2/2008): It turns out that good2gether will serve you with links based on your guessed-at correct location.
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