Carnet’s blog over at Chipin.com is hinting at changes in their revenue model:
We are repositioning our product as a Widget Management System that is blowing the doors off our early clients. We have people who want to buy our system and who have plans to roll it out big time. Letâ€™s say Kool-Aid high is starting to wear off as we dive deep into a nourishing meal of revenues and clients.
This probably means that they’re the only guys who have the widget technology issues down pat. As I’ve pointed out before, all the other nonprofit campaign widgets have serious security deficiencies if they’re using IFRAME and HTML for their core technologies. Chipin has a head start on widget technology and I guess they aim to capitalize on that by being the backend for everyone else’s widget. They’ve gone from selling the blades to selling the razor. Nice. I hereby make the first-ever prediction on this blog (expires at end of this year) — mass adoption of Flash technology for nonprofit widgets by eCRM and donor services. This does not mean Chipin is necessarily going to be dominant in this technology. However, if Chipin also kicks butt in widget analytics then the next competitor gets no second mover advantage as that would be the only remaining major feature set left in the B2B nonprofit space. On the other hand there are other widget management systems out there but they don’t compete in the nonprofit sector.
Widgetbox – http://www.widgetbox.com
Musestorm – http://www.musestorm.com
A good overview on widget management systems is here