Change.org is now the THIRD Flash-based widget maker for the nonprofit sector. It looks like the sector is really heating up around this technology as people are realizing the ramifications of a revenue stream built on donations to nonprofits. Nothing like getting a small, thin piece of a potentially large pie!
Below is from Ben Rattray’s e-mail to me regarding the widgets:
As compared to Chipinâ€™s widget, I think there are three things that make us different. First, we have access to Guidestarâ€™s database use the nonprofit JustGive to process donations, so we can assure donors that their money will get to the right place (instead of relying on the paypal accounts of fundraisers). Second, our widget is more customizable, allowing users to add their own photo, choose any color, and write their own personal message. Third, our approach is much more than just about processing donations. One of the things weâ€™re trying to get away from are what I call â€œtransactionalâ€ donations, where someone will write a check because their friend asks them to and never learns more about the organization or gets connected to its cause. The fallout from this type of transactional giving is huge donor attrition. What weâ€™re trying to do with our widget is not just get one-time donors, but to help start developing long-term supporters by connecting people who click on the widget to others who have donated to the selected nonprofit, allowing them to read reviews of the organization written by supporters, and inviting them to join its community.
Readers, please check out their widget building page and come back here to write your impressions about Change.org’s new capabilities. When I find time today, I’ll head on over there myself.