Ben Rattray must have had one heck of a release timeframe since he’s just e-mailed me at 4:55 AM his time to tell me that change.org has just released on Facebook. His hard work has produced one of the slicker integrations I’ve seen out there in the Facebook apps world. Almost everything change.org has is implemented within Facebook. The only thing missing (and soon to be added) is the “Actions” portion of change.org where you can:
- Start email campaigns targeted at your state or national representatives
- Organize volunteer events and rallies
- Make committments with friends to help advance change in your daily lives
One nice thing about change.org on Facebook is that you’re given the option to synchronize your previous change.org work with the Facebook app. It immediately picked up my previous activity on change.org and listed it on the Facebook app. Very nice!
So, the challenge is finally laid down. Will the change.org app have the same virality as the Causes app? Is there a first mover advantage for Project Agape that will make it difficult to dislodge in the Facebook system? For those of you keeping score, the change.org app has 48 users and the Causes app has 1,306,588 users. What will it look like a month from now?
What do you think? Please leave your comments below.
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