Category
Project Agape
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05.30.08Causes raised $2.5 million in first year of operationCauses put out a press release yesterday that I'm putting out in its entirety. It's nearly 2 AM out here in Brooklyn. More analysis will follow tomorrow -- I promise: Continue Reading...
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04.18.08Project Agape Releases A Revenue FigureIn a recent Businessweek story on widgets, Joe Green from Project Agape discloses a revenue figure for Causes: Project Agape takes a different tack with its Causes application, which raises awareness and money for nonprofits and other causes. The service takes a 4% transaction fee on contributions raised through the application. Since launching nearly a year ago, the application has generated more than $2 million in donations. Causes also sells ads to companies that want to be associated with these nonprofit endeavors. "A lot of [our revenues] come from the huge expanding world of cause-based marketing," says Project Agape co-founder Joe ...
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01.28.08Project Agape’s Causes Does Not Report December NumbersIn September, we had a bet on this blog as to how much money the Causes app would raise in December. My guess was that Causes would raise $825,000 in that month. I based that on a projection of around 3.3 million users in December with an average $0.25 donation. That's right -- I thought Causes could surely raise a quarter per user in December. Joe Green verbally agreed to releasing the pertinent figures for December. I sent e-mails to Joe Green and Susan Gordon at Project Agape asking for their December numbers. I haven't received any word from them and ...
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10.31.07Why the vast majority of nonprofits can’t take advantage of OpenSocialSo here we go again! Another major step in the development of a new social networking platform is set to release tomorrow. Google and a panoply of other social networks have decided to one-up Facebook and create a super-platform whereby developers can create one application that can be served over Orkut (Google's social network), LinkedIn, Hi5, Ning, Plaxo, and Friendster. Oddly enough, salesforce.com is in this mix too but it's hard to understand how they can be a part of this unless your app can be added through AppExchange. Continue Reading...
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10.19.07Convio Facebook App not recommended for use right nowEvery so often I read in the nptech blogosphere articles that I consider to be problematic. I just read one today that stated that the Convio Facebook App is better than the Causes App on Facebook. Apparently, the major claim to fame is that people within a Convio Facebook App can now directly sign-in to an organization's CRM. Another added bonus is that content from a Convio-powered Web site can be integrated with a Facebook App. Unfortunately, you can only run one Facebook app at a time using the Convio tool. There are multiple problems associated with the statement and here's ...
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09.08.07Bet on Facebook Causes!Well, it looks like we have two takers, myself and Bill Templeton. We've been beating each other up on a comments stream about whether or not Project Agape is a runaway success and now is the time to place the bet we discussed in the comments. Continue Reading...
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08.29.07Facebook changes the numbers!Jon Stahl points out that Facebook is no longer measuring apps by raw number of users but by their engagement. There's more info at the Facebook blog. So how does this play out for charity apps on Facebook? Well as of 10:38 PM EST on 8/29/2007, here are the stats for charity Facebook Apps: App Name % of active users Active users per day Firstgiving 14% 34 Causes 6% 203,182 Change.org 4% 288 Razoo Speed Granting 3% 207 Chipin 1% 39 Clearly, there's room for better user engagement within most of these charity apps. Causes is still the 800 lb. Gorilla of the Facebook charity app world. What's even more interesting is that Causes is also the biggest political Facebook ...
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08.14.07Project Agape’s Causes Facebook app now at 2.5 million usersI had a quick phone interview with Joe Green and Keith Rarick from the Project Agape team. Joe Green is the head of Project Agape and Keith Rarick's "title" is Lead Engineer. I first wanted to ask the questions that were submitted on the blog. However, I think you can find many of the business-oriented questions that readers submitted answered in a more direct format over at Micah Sifry's interview with Joe Green over at the Personal Democracy Forum. Continue Reading...
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08.10.07Any questions for Project Agape?I've got a possible interview with Joe Green and his developers next week. They passed the two million user mark some time ago. Appaholic is showing the following chart for Causes: They have formidable positioning as THE nonprofit to deal with on Facebook. I'm very curious how they're handling the user load now as they are adding roughly 239,000 users per WEEK despite the throttling on adding new users imposed by Facebook about a month after the F8 launch. Please feel free to post your questions in the comments thread or e-mail them to me at abenamer@nonprofittechblog.org.
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06.24.07Why Project Agape’s Causes is Better Than Second LifeThere's been an awful lot of conjecture mixed with hope over MacArthur Foundation's new space in Second Life. I'm having a REALLY tough time endorsing nonprofit ventures in Second Life simply because of one metric which is often overlooked: marginal cost of participation in a virtual world doesn't decrease quickly enough. One of the fundamental things we've learned about the largest Internet properties is that the cost of participation is surprisingly low after the initial set-up of a presence. In Wikipedia, Myspace, FaceBook, etc. there's a quick learning curve as you set up your initial presence but you're not going ...
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