Shaw Treatment Social Entrepreneur Skypecast 5
Podcast, Social Entrepreneurship, Startups | (1)
I admit it... I'm not up on my beauty products. However, I am up on Shaw Treatment. They're a husband and wife team, Brad Arsenault and Michelle Shaw, from Canada who have created a social entrepreneurship where all profit will go to charities that help Africa. They are NOT a 501c3. I read about them first over at 4nonprofits.org. They're an interesting case in that they've adopted many Web 2.0 marketing strategies, YouTube and their participation in other social networks such as kiva.org.
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