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10.27.12Did Blackbaud finally fix conversion tracking?For those of you who don't know, Blackbaud Sphere was historically bad at conversion tracking using Google Analytics. Here was the problem: User goes to a Sphere-hosted Walk-A-Thon page. User gets specific Analytics code related to that Walk-a-thon. For example, here at Autism Speaks, we use custom variables in Google Analytics to define a Walk specifically. On a page where user is at a Walk. One line in the Google Analytics for that page should look like this: _gaq.push(['_setCustomVar',1, "Walkers", "WNFAS2012-WashingtonDC", 3]); In the past, this was all well and good until a user would get midway through a transaction. Strangely, the Google ...
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10.25.12Google Analytics is broken on Blackbaud Sphere — help fix itGoogle is passing around a survey asking nonprofit users for their experiences trying to use Google Analytics with Blackbaud Sphere. Go here: https://docs.google.com/spreadsheet/viewform?formkey=dFRGOUJfQnlJTVlkNmtPaHlCMVFOTkE6MQ Some background here... Not only is Blackbaud terribad at doing ecommerce transaction tracking. It's also pretty horrible at conversion funnels. If you try to set up a conversion funnel in Blackbaud Sphere for anything but a one-step donation form, there's a pretty good chance that Sphere will not present Google Analytics correctly during the transaction. This makes it impossible to track a user's session as that user appears on your web site, searches around for a Walk-A-Thon to donate ...
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08.23.12API Examples for Nonprofit TechnologistsIf you're evaluating a company for how well-documented their product is, the best bet is to look at their API documentation. It should look like this: https://developers.google.com/analytics/devguides/reporting/core/v3/reference or like this, https://dev.twitter.com/docs/api. However, I just happened upon a nicer and more understandable format at: http://weblog.bocoup.com/documenting-your-api/ Notice the general openness of the documentation. It's as if the people on the other side actually want you to adopt their API and add copious notes and don't saddle you with a goofy interface. Anyone willing to post a nonprofit CRM API that looks at least as good as Google's or Twitter's? Feel free to go nuts in the comment section. I have ...
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03.12.09Google Voice: A New Tool For Nonprofits But Not So Great for Community VoicemailUPDATE (3/14/2009 1:07 AM EDT): Check out the blog post from Community Voice Mail addressing my concerns. Oddly, the blogger there claims to have left comments here but I don't see anything. Just so you all know, I don't moderate comments except if you put more than one external HTML link in your comment as that's a sign you may be a spammer. On to the original article... Launched today, Google Voice is the newest update to Grandcentral, a service I've used since near its inception. It generates a universal phone number that ties together various services such as all ...
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12.04.08“Charities” vs. “nonprofits” in Google TrendsAbove is a screen shot from Forbes.com. Check out the #1 most searched for item on the site. I find the word "charities" interesting as it is used interchangeably with the word "nonprofit" here in the US. I decided to take a look at a Google Trends comparison between the two terms. Check it out: Continue Reading...
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07.23.08Knol is launched by Google and Blackbaud is Already in ItI was just looking into Google's Knol after reading a Techcrunch article about it. As you may know, Google's Knol is Google's version of Wikipedia but with Google Ads and money being driven to the writer of each article. If it sounds like the private sector is trying to replicate something a nonprofit is already doing, then you're quite right. Regardless of the merits of Knol (I'm not sure it's going to take off), I found something very interesting almost immediately. Continue Reading...
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05.10.08Burma Cyclone Causes Google AdWords Free For AllThe disaster in Burma has caused Google AdWords confusion as larger charities with deeper roots to Google seem to have taken over the keyword "Burma". A quick look at April's Keyword Spy report on Burma shows that many of the charities that had purchased "Burma" as a keyword in April are no longer represented in current contextual ads based on that keyword. Here are the top buyers of the keyword Burma in April 2008: Continue Reading...
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03.26.08How to get your small nonprofit up on the Web, Part 3 of 3Part I was about setting up your domain name in GoDaddy. Part II was about redirecting e-mail in the right direction for Google Apps. And here, in Part III, I show you how to get your Google Apps running for your nonprofit. UPDATE: As of 4/21/2008, this post has been revised to include the domain verification process. Continue Reading...
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03.18.08Google for Non-Profits just launched!Hat tip to Techcrunch for pointing out that Google has just launched a non-profit specific portal. It's a pretty simple way to finally repackage all the Google nonprofit services in one page. This is great for the average nonprofit executive looking to take advantage of Google's special programs for non-profits. Those of you who are overseas will be happy to note that Google is looking to serve more nonprofits outside of the US if they have registered with key authorities in their home country. However, the coverage still varies so each specific program will have its own rule. For instance, ...
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02.25.08How to get your small nonprofit up on the Web, Part 2 of 3Sorry for the delay in posting Part 2 of this series. I'm just swamped with my work on socialmarkets. The following blog post shows how to use GoDaddy to help set up your nonprofit.Unfortunately, GoDaddy's administration screens aren't as simple as GoDaddy's signup and billing screens. GoFigure. So be aware that it isn't as simple as clicking on the green Continue button. Next article will be about how to use Google Apps Continue Reading...
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