Facebook changes the numbers!
Jon Stahl points out that Facebook is no longer measuring apps by raw number of users but by their engagement. There's more info at the Facebook blog. So how does this play out for charity apps on Facebook?
Well as of 10:38 PM EST on 8/29/2007, here are the stats for charity Facebook Apps:
App Name % of active users Active users per day
Firstgiving 14% 34
Causes 6% 203,182
Change.org 4% 288
Razoo Speed Granting 3% 207
Chipin 1% 39
Clearly, there's room for better user engagement within most of these charity apps. Causes is still the 800 lb. Gorilla of the Facebook charity app world. What's even more interesting is that Causes is also the biggest political Facebook ...