The Oprah Effect on nonprofits
Amazon EC2, Amazon S3, Internet, Kiva, Oprah, nptech | Comments
Original photo by Alan Light
Oprah Winfrey did a special on philanthropy and giving on September 4th of this year. Highlights were a visit from Bill Clinton hawking his new book appropiately entitled Giving: How Each of Us Can Change the World and Andrew Agassi discussing his Andre Agassi College Preparatory Academy. Also mentioned were Common Cents and Kiva. Below is a chart of the spike in traffic that resulted from the Oprah effect. clintonfoundation.org and kiva.org were well-positioned to take advantage of the Oprah effect. Unfortunately, commoncents.org and the Andrew Agassi College Preparatory Academy don't register high enough on compete.com's ...